Joining the Find Your Park Initiative
UNITED STATES DEPARTMENT OF THE INTERIOR
BUREAU OF LAND MANAGEMENT
WASHINGTON, D.C. 20240-0036
http://www.blm.gov
December 14, 2015
In Reply Refer To:
8000 (400) P
EMS TRANSMISSION 12/20/2015
Information Bulletin No. 2016-020
To: All Field Office Officials
From: Director
Subject: Joining the Find Your Park Initiative
This Information Bulletin (IB) describes the Department of the Interior Find Your Park (FYP) initiative and provides information on how the Bureau of Land Management (BLM) can participate and further its goals of engaging youth, reaching more diverse audiences, and getting more people out of doors and recreating on the public lands. While conceived by the National Park Service (NPS), FYP encompasses all public lands and provides an opportunity for BLM and its partner organizations to reach a broad audience for our ongoing efforts.
Find Your Park was initiated by the NPS together with the National Park Foundation (NPF) as part of the NPS Centennial. It is a public awareness initiative that is being promoted through television, billboards, print advertising, and social media. It includes an extensive suite of tools, including a searchable website, to increase public recognition of locations, events, and activities to be found on public lands managed by the Department of the Interior (DOI). These tools have been carefully designed to appeal to a younger, multicultural generation, and are simple, modern and well-suited to mobile devices.
Some elements of FYP are specific to the NPS or the National Park Foundation, but others can be easily adapted to the BLM. They can be powerful multipliers for the outreach efforts of BLM field units, their partners, and their visitors. The goals and audience of the FYP initiative and the DOI Every Kid in a Park (EKiP) initiative are similar, so the use of FYP to get the word out on EKiP events is particularly appropriate.
An FYP web-based tool kit is available to anyone who establishes a username and password on the www.nextcenturyforparks.org website. The tool kit includes downloadable templates for posters, banners, publications, and other materials, with detailed recommendations on use of logos, either separately or jointly, by NPS units, staff, Friends groups, and other agencies. By using the FYP logo in a banner or sign, in conjunction with a specific unit’s Look and Feel graphic, and adding the BLM logo and National Conservation Lands word mark to both, the BLM and its Friends groups can reach a broader audience.
This IB forwards information on engaging in the FYP initiative by adding BLM information to FYP web sites (Attachment 1) and using FYP social media opportunities (Attachment 2) in accordance with existing Bureau policies. Also included are frequently asked questions (Attachment 3) and suggested talking points (Attachment 4). Additional resources for further engaging in this effort are available on www.findyourpark.com, www.nextcenturyforparks.org and https://sites.google.com/a/nps.gov/npscentennialoffice.
We encourage you to take advantage of the aspects of the FYP initiative that work best for your unit, your recreation opportunities, your events, and the experiences you offer to the public. We also encourage you to inform your Friends groups and visitors about the power of this initiative to enhance their outreach efforts and enable them to share their experiences with a broader audience.
If you have any questions concerning this initiative, please contact Robin Hawks, Senior Advisor, National Conservation Lands and Community Partnerships, at rhawks@blm.gov or Anthony Small, Public Affairs Specialist, Office of Public Affairs, at asmall@blm.gov.
Signed by: Authenticated by:
Chris McAlear Robert M. Williams
Acting, Assistant Director Division of IRM Governance,WO-860
National Conservation Lands and
Community Partnerships
4 Attachments
1—Adding BLM Information to the FYP website (2 pp)
2—FYP Social Media Opportunities (1 p)